Business Development Manager, Subscriptions

Salary: £77k OTE (up to £45k + £32k comms)

  • Sector: Media
  • Sub-sector: Sales
  • Type: Permanent
  • Location: London and South East

job description

We’re looking for an experienced Business Development Manager to join an ambitious team offering research, analysis and data on the latest thinking in marketing and ecommerce.  Our client is the only business of its kind that helps clients bridge the gap between strategy and action through a unique mix of research, training and events.  This position sits within our clients new business subscription sales team and the  post holder will be tasked with growing revenues from new and lapsed clients in the EMEA region. However, in order to create the best customer experiences, the post holder must be flexible to cross-sell across the product suite, including our clients capability and advisory training products. 

The subscription product is an online resource providing trends, data, insight, training, inspiration, case studies and ‘how to guides’ for brands and agencies to achieve digital excellence.


The Business Development Manager will be focused on primarily outbound, with some inbound, sales to enterprise prospects. For example, the sectors this person will target could be FMCG, FS or pharmaceuticals. The successful candidate will be responsible for securing large group subscription agreements, as well as cross selling the suite of training products.

As a whole they are a vibrant, high performing team working within a fast-paced environment. This job is suited to someone who thrives on being busy, is well organised and can build rapport with clients. The ideal candidate will be able to use their initiative and take a pro-active approach in driving growth within their portfolio of prospects.

Key Accountabilities:
• To outbound prospects for business in order to close sales and therefore exploit currently untapped opportunities
• To use the target hit lists provided to prioritise outbound effort
• Work with Marketing to support a pipeline of incoming enquiries
• Work through our existing database of leads whilst building a self-generated pipeline of new prospects

Behaviours and Knowledge:
• Knowledge of the brand, agency and tech vendor landscape
• Commitment to using the subscription and other sources to stay up to speed with the digital trends and subsequent challenges / opportunities facing your prospective client base
• Proficient in new business development, able to use a consultative sales approach to win new subscription clients
• Consistently closing business and accurately forecasting sales
• Opening new sales opportunities through a range of prospecting work including networking at events, working in conjunction with marketing and cold calling
• Ensuring maximum revenue generation through effective negotiation
• Arranging and presenting at regular client meetings

Success Measures
• Personal new business sales from previously unexploited prospects
• Performance against targets revenue and the number of new clients brought onboard and average yields
• Achievement of agreed productivity targets and performance against agreed KPIs

• Excellent interpersonal, written and verbal communication skills
• Experienced in B2B sales role preferably in the business information, insight & subscriptions based space
• Outstanding conversation skills, commercial aware and adept at uncovering prospects’ business challenges
• Interest in all things digital
• Competitive, a winner and keen to develop into an outstanding sale professional
• Motivated to work independently and closely with colleagues
• Proven track record of meeting sales and activity targets
• Ideally an understanding of the marketing and ecommerce functions within brands (and also preferably tech vendors & agencies) and the way digital changes are affecting them

For a complete spec, please register your interest. We regret only successful applicants will be contacted.

apply for this role:

Ref: 390723

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