Client Relationship Executive

Salary: Up to £32k

  • Sector: Content
  • Sub-sector: Marketing
  • Type: Permanent
  • Location: London and South East
 

job description

Client Relationship Executive is needed to support the Head of Marketing in the delivery of the Member Engagement Strategy for a growing business, based in the heart of London. 

Our client provides high-value, specialist business information to key financial verticals, real estate and online gaming industries. They deliver key information to defined target audiences through magazines, yearbooks, events and community websites. With their London HQ situated in modern offices in Barbican, conveniently located near St Paul’s, they also have an offices in New York, Hong Kong & Cardiff. 

Our clients flagship product is produced exclusively for the international hedge fund community and was launched in September 2002, and is now published weekly. It is now read by over 5,500 alternative fund managers - predominantly CFO’s and managing partners - and their key advisors across the globe. Cutting-edge features and news analysis cover all aspects of operating a successful hedge fund, including prime brokerage, fund administration, risk management, front to back-end technology, raising capital and legal and regulatory issues. 

Role purpose
• To support the Head of Membership Marketing in the delivery of the Member Engagement Strategy.
• To be the link between the customer and the sales teams, by building and cultivating relationships with identified members. Is the go to person for identified members; acting as the first port of call for client support.
• Identify and deliver innovative ways to bring elevated levels of member engagement and advocacy.
• Work alongside the sales teams to guide customer acquisition and renewals. • • Stimulate product interest, engagement, purchase/attendance and on-going loyalty and advocacy.

Key responsibilities
• Be the go-to person for identified members, offer excellent user experience through all stages of the product life-cycle
• Responsible for development and execution of the engagement strategy
• Utilise Tableau reports on a regular basis to inform engagement targets
• Responsible for the definition and delivery of the on-boarding process for new members.
• Incorporates member feedback to optimise and evolve the on-boarding process.
• Ensures members, new & existing, are aware of the full range of products, services and member benefits. Ensuring elevated levels of advocacy and renewal.
• Manage the customer service task log. Adding/removing users from accounts, deal with access problems, setting up email alerts.
• Understands in detail the customer membership journey for various segments and uses this knowledge to inform customer acquisition, engagement & renewal strategies and interactions.
• Demonstrates strong customer, market and competitive focus. Builds relationships with members by regularly spending time in the market and as a result has detailed knowledge of member needs and pain points across various segments. Uses this insight to inform product development and new product development.
• Works closely with the data team to ensure data integrity of database records for all member & prospect member companies.
• Contribute to the expansion of the database at all levels, including; new contacts, company information etc allowing for increased level of granularity when segmenting data
• Works closely with the events marketing team to optimise events and related campaigns as a source of leads for new members and key engagement touchpoint for existing members;ensuring members are well represented at events.
• Aid the delegate acquisition team in achieving delegate numbers for dinners/breakfasts where applicable.

The Person
• Proven track record in client services/engagement/account management
• Passionate and enthusiastic
• Strong organisational skills
• Ability to work autonomously as required
• Excellent communicator with good telephone manner
• Highly proactive, initiating attitude – able to take prompt action to accomplish objectives and goals beyond what is required, with the energy and tenacity to address bottlenecks and barriers
• 9.30am – 6.00pm shift pattern to ensure availability for the US clients

KPI’s
• Accounts to be under 30% inactive contacts
• Bounced contacts to be less than 5% across all accounts
• Unsubscribed contacts to be less than 5% unless confirmed opt outs
• Call targets
o # of Dials
o Time spent on phone
• Conversion of licence abuse
• Data integrity
• Data growth across accounts

For a full spec, please register your interest. We regret only successful applicants will be contacted.

 

apply for this role:

Ref: 484172

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