Events Marketing Executive

Salary: Up to £27k + £2k bonus

  • Sector: Content
  • Sub-sector: Marketing
  • Type: Permanent
  • Location: London and South East
 

job description

We are looking for an Events Marketing Executive to help our client continue to grow and expand their events across their flagship portfolio.  
Our client is a leading information provider within its core financial services markets who provide high-value, specialist business information to the insurance, hedge funds, real estate and online gaming industries.
 
 
The Job
You will lead on the marketing planning and campaign delivery for a range of events aimed at hedge fund and credit/debit professionals, ensuring that registration/attendee and awards entries targets are consistently met or exceeded. This includes awards, summits, dinners, breakfast briefings and webinars. The Events Marketing Executive will work closely with the delegate engagement team to deliver the target audience for each event, as well as with the commercial team providing marketing support to ensure that revenue targets are exceeded.
The ideal candidate will be organised, results-orientated, passionate about developing engaging marketing campaigns and able to deliver under pressure. It is ideal for an ambitious individual looking for the next step in their career.
 
The Responsibilities:

  • Planning and implementing targeted marketing campaigns for a range of awards, summits, dinners, breakfasts and webinars
  • Exceeding both quantitative and qualitative targets for all allocated events
  • Reporting on current, past & projected performance against target KPIs on an ongoing basis
  • Developing engaging marketing copy to drive interest and raise awareness of events with clear USPs, features and benefits - targeted per audience segment
  • Developing a solid understanding of the data universes and internal CRMs to ensure accurate selection and segmentation of all available data
  • Identifying data gaps and taking steps to close these including briefing in data research projects
  • Working with and providing support to the commercial team to ensure sales targets are exceeded
  • Carrying out post-event activity and analysis for each event and communicating in debrief meeting to assist with continued product development
  • Briefing in and managing all event design requirements, ensuring that marketing collateral meets brand guidelines
  • Following all marketing processes and templates including creating and updating marketing plans, recording campaign performance and completing planning/debrief documents
  • Working with Membership Marketing to identify and maximise membership lead generation opportunities within campaigns
Requirements:
  • Ideally a minimum of 12 months experience within a B2B events environment
  • Knowledge and experience of the full marketing mix
  • Self-motivated and able to work autonomously
  • Pro-active and able to problem solve independently
  • Passionate about success and delivering consistently excellent results
  • Excellent organisational skills
  • Excellent attention to detail
  • Strong creative writing skills
  • Strong data selection, segmentation and analytical abilities
  • Excellent Excel skills
  • Commercially focused, and able to bring new ideas on board
  • Able to work under pressure and deliver to tight deadlines
  • Knowledge of Pardot an advantage
Benefits
  • Bonus structure
  • Life insurance
  • Season ticket loan
  • Independent company with established brands
  • Friendly experienced team
  • Global offices
  • Regular on-going incentives
  • 24 days holiday rising to 29 days + your birthday off
  • Free season ticket loan
  • Breakfast provided every day (Cereals & Fresh fruit )
  • Exciting Christmas parties to a European destination
  • On-going training and career development
For a complete spec, please submit your CV. We regret only successful candidates will be contacted.
 

apply for this role:

Ref: 505261

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