Product Analyst

Salary: Up to £40k

  • Sector: Digital/Tech
  • Sub-sector: Digital
  • Type: Permanent
  • Location: London and South East
 

job description

Currently recruiting for a Product Analyst for leading media owner based in West London.
You will be in a cross functional role working closely with product, marketing and engineering. You will identify key metrics and KPIs that drive the business and devise strategies to improve them.  As a highly skilled candidate, you will have the ability to manipulate large and disparate datasets in order to produce actionable insights. You will be embedded in a highly successful team within a successful and confident company. Teamwork and collaboration is therefore essential for this role.

Applicants for this role might come from a marketing, data analyst or product background. The ideal candidate would have some experience in each of these areas.
 
Accountabilities

  • Synthesise information across a wide variety of data sources including demographics, subscriptions, transactions, marketing performance, market research, website behaviour and more
  • Setup AB testing
  • Proactively identify opportunities for incremental revenue generation across all areas of the business
  • Select and deploy appropriate analytical and statistical techniques to help with a range of tasks including but not restricted to:
    • Segmentation
    • Modelling- next best action/product/title
    • Propensity modelling and churn analysis
    • Trend and cluster analysis to identify patterns in customer behaviour Customer profiling
    • Lifetime value calculations and projections
  • Create new analytical tools and new uses of data from conception and prototyping to scaling up and deployment across the whole business
  • Monitor and maintain data integrity – scoping development work where necessary
  • Develop reports/dashboards for the team and management for focus on
  • Analyse customer behaviour and communicate key insights to marketing, brand and CRM teams to increase the effectiveness of campaign activity and improve customer retention
  • Use appropriate data visualisation tools to present insight in meaningful ways which can be understood by a range of audiences 
  • Stay up-to-date with industry developments, best practices, consumer experience research and new technologies
Knowledge, Experience & Competencies
  • Strong analytical and quantitative skills
  • Ability to manage multiple projects at once, showing task prioritisation and ownership
  • Attention to detail and ability to work with and combine multiple data sources to answer key business questions
  • Commercially-minded with a solid understanding of how to translate analysis findings into revenue generating initiatives
  • Knowledge of database structures and relational databases
  • Experience working with complex customer data
  • Ability to use Microsoft Office products, especially Excel
  • Strong MS SQL skills
  • Experience of managing stakeholders at various levels
  • Excellent presentation, oral and written communication skills with the ability to explain complex analysis results and processes to non-technical audiences in a clear and positive manner
 
Also desirable:
  • Conversion rate optimisation (CRO) experience
  • Experience with Microsoft Power BI or similar visualisation tool (such a Tableau)
  • Experience with Faststats or comparable
For a complete spec, please register your interest. We regret only successful applicants will be contacted.
 

apply for this role:

Ref: 390027

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