Product Analyst

Salary: Up to £40k

  • Sector: Digital/Tech
  • Sub-sector: Digital
  • Type: Permanent
  • Location: London and South East

job description

Currently recruiting for a Product Analyst for leading media owner based in West London.
You will be in a cross functional role working closely with product, marketing and engineering. You will identify key metrics and KPIs that drive the business and devise strategies to improve them.  As a highly skilled candidate, you will have the ability to manipulate large and disparate datasets in order to produce actionable insights. You will be embedded in a highly successful team within a successful and confident company. Teamwork and collaboration is therefore essential for this role.

Applicants for this role might come from a marketing, data analyst or product background. The ideal candidate would have some experience in each of these areas.

  • Synthesise information across a wide variety of data sources including demographics, subscriptions, transactions, marketing performance, market research, website behaviour and more
  • Setup AB testing
  • Proactively identify opportunities for incremental revenue generation across all areas of the business
  • Select and deploy appropriate analytical and statistical techniques to help with a range of tasks including but not restricted to:
    • Segmentation
    • Modelling- next best action/product/title
    • Propensity modelling and churn analysis
    • Trend and cluster analysis to identify patterns in customer behaviour Customer profiling
    • Lifetime value calculations and projections
  • Create new analytical tools and new uses of data from conception and prototyping to scaling up and deployment across the whole business
  • Monitor and maintain data integrity – scoping development work where necessary
  • Develop reports/dashboards for the team and management for focus on
  • Analyse customer behaviour and communicate key insights to marketing, brand and CRM teams to increase the effectiveness of campaign activity and improve customer retention
  • Use appropriate data visualisation tools to present insight in meaningful ways which can be understood by a range of audiences 
  • Stay up-to-date with industry developments, best practices, consumer experience research and new technologies
Knowledge, Experience & Competencies
  • Strong analytical and quantitative skills
  • Ability to manage multiple projects at once, showing task prioritisation and ownership
  • Attention to detail and ability to work with and combine multiple data sources to answer key business questions
  • Commercially-minded with a solid understanding of how to translate analysis findings into revenue generating initiatives
  • Knowledge of database structures and relational databases
  • Experience working with complex customer data
  • Ability to use Microsoft Office products, especially Excel
  • Strong MS SQL skills
  • Experience of managing stakeholders at various levels
  • Excellent presentation, oral and written communication skills with the ability to explain complex analysis results and processes to non-technical audiences in a clear and positive manner
Also desirable:
  • Conversion rate optimisation (CRO) experience
  • Experience with Microsoft Power BI or similar visualisation tool (such a Tableau)
  • Experience with Faststats or comparable
For a complete spec, please register your interest. We regret only successful applicants will be contacted.

apply for this role:

Ref: 390027

Please complete the form below:

By contacting us you agree that createselect will process your data in line with the company's privacy policy. Your data will not be shared with third parties. To view the privacy policy please click here.

other jobs in this sector

Audience Development Manager

Salary: Up to £35k
Type: Permanent
Location: London and South East
Read more >

Seach again >


If you have any queries please contact us >