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Campaign Strategist

  • Salary: £45 - £55k DOE
  • Sector: Content
  • Sub-sector: Marketing
  • Type: Permanent
  • Location: London and South East

job description

Our client is a B2B Marketing Agency, based in South West London, working on B2B positioning, B2B content marketing and B2B digital marketing for technology companies.

At a time of exponential growth, they are looking for a Campaign Strategist to plan digital campaigns, exclusively in the B2B technology industry with very well-known clients.  The aim is to reach key personas with a multi-channel approach across a blend of different media.

As Campaign Strategist you will:

  • Work directly with clients and the creative teams to define strategy and tactics for ongoing marketing programmes and campaigns.
  • Shape and mould demand generation, email marketing, ABM, SEO, web analytics and paid media – but also aware of the technical ins and outs behind those tactics relating to CRM and marketing automation.
  • Identify and outline business goals, KPIs, products, go-to-market strategy, competition, challenges and opportunities to come up with sustainable marketing solutions.
  • Plan and deliver joined-up journeys that deliver ROI for clients with flows that incorporate mixed media, on-page user experience, and ongoing engagement with marketing automation and remarketing tactics.
  • Run client interactions (one-to-one or in workshop settings) to unlock detail and information that underpin every strategic and tactical recommendation.
  • Work collaboratively with creative and operational colleagues to ensure the right blend of seamless content, contact and creative strategies.
  • Breathe new ideas into strategy, tactical plans and presentations to keep moving the dial to fresh activities and outcomes
  • Represent the agency in industry events, in written communications and sharing internal best practices.

Key skills / experience needed;

  • At least five years’ experience working within a marketing agency or dynamic client environment
  • The mind of a rationale and analytical problem solver who knows how to integrate data-driven thinking and creative responses
  • At least two years’ hands-on experience with core marketing operations practices such as lead nurturing, lead scoring and campaign reporting with one of the major marketing platforms: Marketo or HubSpot. Certified Expert status on any of these tools is a plus.
  • The ability to fuse, mould and deliver complex ideas into easily digestible strategy and tactical work with clarity and simplicity
  • The skills of a digital native familiar with the B2B industry: methodologies, channels, toolsets, personalities and opportunities
  • The ability to work effectively across digital marketing projects and collaborate well with clients and your team members
  • A clear understanding of best-practice marketing strategy and planning principles combined with a knowledge of tactical implementations that work
  • Hunger to learn about tech markets and B2B practices
  • Excellent communication and strong interpersonal skills

We regret only successful candidates will be contacted.

apply for this role:

Ref: Job ID: 32434

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