Digital Acquisition Manager

job description

Are you excited about e-commerce, digital marketing, and new technologies?
We are looking for a Digital Acquisition Manager to take ownership of our clients digital acquisition marketing activity (outside of email), generating incoming leads for prospective customers which meet their ideal customer profile.
Based in West London, our client is driven by the core belief that getting products in front of online buyers across digital sales channels should just be easy. Their platform currently helps +150 leading retailers and brands to seamlessly grow online across 1,400+ digital sales channels.

THE ROLE
A Digital Acquisition Manager is needed to take ownership of all digital acquisition marketing activity (outside of email), generating incoming leads for prospective cusstomers. This role will put you at the centre of planning and executing lead gen and prospect lifecycles. It will also see you taking the leading role in controlling and optimising customer acquisition strategy, through linkedin, paid search, SEO, display and social channels.
You will help deliver the company's proposition in the market and will contribute to empowering retailers and brands to generate incremental revenue through the company's platform. W

We are looking for candidates who can think strategically and creatively, while building plans based on analytics, and can confidently work to maintain standards of data coming into a CRM platform whilst ensuring the most optimal paid and organic data captured to drive new leads and upsell opportunities.

The ideal candidate is passionate about data analytics, knows the power of platforms like HubSpot and has experience of optimising digital lead gen activity to drive leads and conversions.
The role is a full-time job, and you will be reporting to the Chief Customer Cfficer.

Key responsibilities:

• Digital Strategy Development: Develop and refine the overall B2B digital acquisition strategy in alignment with company goals. Identify target B2B customer segments and create comprehensive acquisition plans for each segment.
• Team Leadership: Manage and mentor a team of digital marketing specialists, providing guidance and support to achieve campaign objectives. Foster a collaborative and results-oriented team culture.
• Campaign Management: Lead the planning, execution, and optimization of digital marketing campaigns across various platforms, including Google Ads, LinkedIn, Facebook, and others. Oversee A/B testing and optimization efforts to maximize campaign performance.
• Content Marketing: Collaborate with the content team to develop B2B-focused content that supports acquisition goals. Ensure content is effectively utilized across SEO, paid marketing, and other channels for lead generation.
• Lead Generation and Conversion: Utilize data-driven insights to identify opportunities for lead generation and conversion. Implement lead nurturing strategies to move prospects through the sales funnel.
• Analytics and Reporting: Monitor campaign performance, track KPIs, and provide regular reports to senior management. Use data analytics tools to assess ROI and make data-driven decisions for continuous improvement. Budget Management: Manage the digital marketing budget effectively to maximize ROI and achieve acquisition targets.
• Competitive Analysis: Stay abreast of industry trends and competitor activities to identify opportunities and threats

Must have:

• 5 years of content marketing experience in a B2B industry
• Understanding of SEO & related tools (i.e., Ubersuggest, Buzzsumo, SEMrush, Google Search Console)
• Understanding and passion for digital marketing and its main channels
• Genuine passion finding and winning new customers digitally Exceptional written and spoken English.
• Creative personality and strategic approach, make the role your own.
• Ability to develop plans based on analytics and industry insights.
• Ability to quickly understand complex technology solutions and communicate their bene- fits.
• Ability to work on your own initiative with light management
• Experience managing search agencies but also managing it “in house”

For a complete spec, please register your interest. We regret only successful applicants will be contacted.