Events Marketing Manager

Responsibilities

• Developing and implementing marketing campaigns for all operational and gaming events
• Managing and mentoring of a team of marketers
• Leading the planning process for each event, ensuring collaboration and communication across all departments to ensure a successful launch that is delivered on time
• Devising, implementing and managing strategies to increase conversion of prospects and return of attendees
• Collaborating with other departments to develop and grow the events portfolio
• Identifying and actioning new opportunities to drive marketing best practice and innovation across the portfolio
• Ensuring all design assets met brand guidelines and copy fits tone of voice
• Leading on projects to ensure that events marketing systems and processes are being utilised effectively and embedded within the team
• Proactive database development to support individual marketing campaigns and long-term audience development
• Carrying out post event research and analysis for each event and circulate a post event marketing report to key event stakeholders
• Utilising content-based marketing to drive new leads and engagement with events

Requirements

• Minimum 3-4 years’ experience within a B2B events environment
• Proven people management skills
• Understanding of customer segmentation
• Ability to manage multiple projects in a schedule-driven, fast paced environment
• Strong experience of using databases, developing personas and customer segmentation
• Pro-active and able to problem solve independently
• Excellent attention to detail
• Strong Excel and analytical skills
• Commercially focused, and able to bring new ideas on board
• Able to work under pressure and deliver to tight deadlines

To register your interest, please submit your CV. We regret only successful applicants will be contacted.