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Marketing Manager

  • Salary: Salary DOE
  • Sector: Content
  • Sub-sector: Digital Marketing
  • Type: Permanent
  • Location: London and South East

job description

We are currently recruiting for a Marketing Manager with B2B subscriptions marketing experience in a role with a focus on lead generation and ABM.
Our client is an information exchange. We connect investors and managers to the people and insight-enriched data they need to raise and allocate assets. They are a global team of industry insiders, data scientists, analysts, journalists, technologists and product developers. With over 470 staff globally, with their London Headquarters in modern offices by the Barbican. Their New York office is located on Madison Avenue, across from Madison Square Park.

The Job
Working on one of the fastest-growing brands, this is an ideal role for an ambitious, fast-paced individual with multi-channel marketing experience in a B2B subscriptions environment. The role encompasses owning and running marketing campaigns using the latest marketing automation and CRM technology, social media, and digital/online marketing channels, to generate leads for new and existing business and drive user engagement. Reporting into this role is a Senior Marketing Executive who is responsible for account-based marketing campaigns. Experience growing existing accounts via ABM strategies is preferred as the successful candidate will be responsible for oversight of this strategy and campaigns. This position reports into the General Manager and Publisher, who is based in New York, as well as a central marketing team based in London. The role requires working alongside other stakeholders, including: NB Sales Team, Account Management Team, Customer Success, Commercial sales and Production/Design.

The Responsibilities

  • Develop and execute lead generation strategies that drive awareness, engagement, and new wins across new and existing business.
  • Line management of Senior Marketing Executive – supporting and overseeing the AMB strategy and campaign execution.
  • Take a data-driven approach to customizing marketing assets and develop initiatives that align with the customer journey, sales buying stages, and support the account go-to-market plan.
  • Develop and co-ordinate marketing activity across multiple channels including email, website, print, events and social media to drive lead generation, improve customer insight and sales conversion.
  • Create compelling, needs-based campaigns that clearly articulate the value of the brand.
  • Develop customer data builds to increase effective targeting, response/conversion rates as well as supporting the ABM strategy.
  • Exploit our marketing automation platform (Pardot) to deliver effective direct marketing email campaigns.
  • Work with the relevant stakeholders to ensure consistent campaign messages across all contact points. Share all learnings and insights that drive performances.
  • Monitor customer metrics (sales, revenue, opens, clicks, etc.) and create a robust testing plan, underpinning the effectiveness of all campaign activity.
  • Use market intelligence and customer insight and analysis to increase understanding of our audiences and effectiveness of our campaigns

Required Experience

  • B2B subscriptions marketing experience in a role with a focus on lead generation and ABM.
  • Previous experience of close collaboration with a sales team
  • Knowledge and experience of digital marketing with a focus on email marketing and social media
  • An understanding of how marketing is used to drive leads and how that’s measured
  • Strong understanding of reporting on campaign effectiveness and customer engagement – experience of using Google Analytics would be an advantage
  • Excellent verbal and written communication skills
  • CRM and marketing automation knowledge and experience (previous experience with Salesforce and Pardot would be an advantage)
  • Knowledge of the Asset Management Industry is preferred but not essential

Personal attributes

  • Ability to work closely with stakeholders across the brand, as well as challenge and push back in a constructive way
  • Ability to understand different personas and unique needs of different Accounts and deliver targeted marketing campaigns that increase engagement and yield
  • Experience of managing multiple projects
  • Solutions-orientated attitude

The Benefits

  • Excellent bonus structure
  • Independent company with established brands
  • Friendly experienced team
  • Global offices
  • Regular on-going incentives
  • 24 days holiday rising to 29 days + your birthday off
  • Breakfast provided every day (Cereals & Fresh fruit)
  • Exciting Christmas parties to a European destination
  • On-going training and career development

For a full spec, please register your interest. We regret only successful applicants will be contacted.

apply for this role:

Ref: Job ID: 32468

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