Is this role right for you?
Your role as Marketing Operations Manager is to focus on the strategy, design, execution and operations of the business's lead management processes, marketing databases, marketing tech and marketing automation solutions, and tracking performance to plan, report, and conduct analyses. As Marketing Operations Manager, you should be agile and have a passion for data, metrics, and reporting. It would help if you also excelled in operations that facilitate scalability, predictability, and efficiency of marketing operations. This role is an engaging and hands-on role and the Marketing Operations Manager, therefore, is an individual who is highly capable of operating and excelling at the strategic and tactical positions.
You will be a self-starter, willing to roll-up your sleeves and get the job done with support from a generation of young, energetic managers and executives.
Our client is a leading provider of business intelligence, data and insights on the global asset management industry. They provide high-value, specialist business information to niche target audiences in the alternative and traditional fund management industries and employ over 460 staff globally with a head office based in London.
Objectives and Responsibilities
As Marketing Operations Manager, you will drive the marketing operations strategies.
As Marketing Operations Manager, you will also develop and drive the marketing database strategies and execution in relation to customer growth, segmentation, data cleanliness and completeness.
Education: The Marketing Operations Manager will have a bachelor's degree in a business-related or technical field such as Marketing, Information Technology, Public Relations, Computer Science, Information Technology, Business Administration, Computer Science, or any other related field. The equivalent of this requirement in working experience is also acceptable.
Experience: A candidate for this position will have had at least 4 years working experience in a marketing capacity playing offline, digital, and analytical marketing roles. The candidate will demonstrate proficiency in the use of paid media tools such as Google AdWords, Twitter Ads, LinkedIn etc. They will also have experience working with website supporting tools, for example, Analytics, SEO tools, and Content Management Systems. A suitable candidate will demonstrate a deep interest in conducting quantitative analyses and forecasting program results. The candidate will also have proven and successful experience and expertise in CRM solutions and marketing automation. The Marketing Operations Manager will similarly have expertise in lead scoring, ROI, leading volume trends, forecasting, and SaaS experience.
Communication Skills: Good written and verbal communication skills are a must for this position. Being a highly interactive and cross-functional position, the effectiveness of both the marketing operations and collaborating departments will be highly dependent on the clear and concise conveyance of information and instructions by the Marketing Operations Manager. Additionally, the Marketing Operations Manager will regularly prepare program analysis reports, which will be presented to senior marketing management, collaborating personnel, Marketing Director. They must, therefore, be capable of conveying even the most complex concepts in simplified, easy to understand, and digestible terms. Ms Office/Platforms: The Marketing Operations Manager must be extremely proficient in Ms Word, PowerPoint, and Ms Excel, which will be necessary in the creation of visually and verbally engaging reports and presentations. They will also be proficient in Google Analytics, LinkedIn ads, Facebook ads, Twitter ads, and Google AdWords.
Analytical Skills: The Marketing Operations Manager must portray a high comfort level and thrive working with marketing automation tools. They must be a results-driven individual with a strong ability to conduct quantitative data analyses in order to determine ROI, forecasting, program effectiveness, and lead volume trends. A candidate for the position, therefore, has to be a metrics-focused marketer who has a deep interest and love for analysing and understanding data in order to inform marketing decisions.
Interpersonal Skills: The Marketing Operations Manager will be a creative and strategic thinker, have exceptional attention to detail, be highly organised, be highly methodical, be a strong team player, be able to multitask and handle multiple simultaneous projects, have exceptional problem skills, be self-motivated and proactive, and display composure under stress.
People Skills: A candidate for this position also has to possess exceptional people skills, making them an approachable and relatable individual, which will aid in the establishment of strong and meaningful relationships with others. This will aid in extensive cross-functional functions that the Marketing Operations Manager has to engage in, hence, enabling smooth execution of the position's functions.
We regret only successful applicants will be contacted.
Ref: Job ID: 32577
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