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Marketing Operations Manager

  • Salary: Up to £70k
  • Sector: Media
  • Sub-sector: Marketing
  • Type: Permanent
  • Location: London and South East

job description

Your role as Marketing Operations Manager is to focus on the strategy, design, execution and operations of the business's lead management processes, marketing databases, marketing tech and marketing automation solutions, and tracking performance to plan, report, and conduct analyses. As Marketing Operations Manager, you should be agile and have a passion for data, metrics, and reporting. It would help if you also excelled in operations that facilitate scalability, predictability, and efficiency of marketing operations. This role is an engaging and hands-on role and the Marketing Operations Manager, therefore, is an individual who is highly capable of operating and excelling at the strategic and tactical positions.
You will be a self-starter, willing to roll-up your sleeves and get the job done with support from a generation of young, energetic managers and executives.

Our client is a leading provider of business intelligence, data and insights on the global asset management industry. They provide high-value, specialist business information to niche target audiences in the alternative and traditional fund management industries and employ over 460 staff globally with a head office based in London.

Objectives and Responsibilities

As Marketing Operations Manager, you will drive the marketing operations strategies.

  • In this position, you will be expected to analyse existing data and information as well as historical trends to provide early insights into best practices and new trends that guarantee data quality across marketing metrics and operations.
  • You will be responsible for the implementation of critical ongoing marketing systems such as Pardot and leading the integration with the sales department.
  • You will also play an active role in the enhancement of all marketing operations to facilitate lead generation, nurturing, and implementation.
  • In this capacity, you will also play a function in the of optimising conversions website traffic, landing pages, lead content generation, and calls-to-action.
  • You will also play a vital role in the customer experience strategy, building our customer feedback systems and data insights.

As Marketing Operations Manager, you will also develop and drive the marketing database strategies and execution in relation to customer growth, segmentation, data cleanliness and completeness.

Management

  • You will play a key to the role of driving sales and ensuring proper management of marketing alignment initiatives and processes that will support exceptional lead management, enhanced data quality, and improved lead quality.
  • Working closely with the Marketing team, you will play a key to the role in the management of the teams and departments initiatives that will support the delivery of the department's strategy.
  • You will manage all marketing operations with the main focus of enabling efficient lead scoring, campaign tracking, lead management, database health, targeting, segmentation strategies, and alignment with sales initiatives.
  • The Marketing Operations Manager manages and pulls key marketing metrics, inputting these measurements into reports that measure the performance of the marketing team as a whole.
  • Support the delivery of various on and offline marketing programs that range from content marketing to targeted outbound programs inclusive of calls-to-action, template designs, and content used in the business's email sends and landing pages.
  • The Marketing Operations Managers additionally responsible for the management of marketing reporting of day-to-day campaign activities, reporting from basic campaign tracking to attribution models.

Analytics: 

  • You will play an analytical role where you provide ad-hoc analyses and insights on all ongoing marketing activities. For example, you will conduct research where there has been a deviation from standard marketing practices or the introduction of new marketing approaches and strategies to advise marketing and sales departments on best practices and the most suitable marketing approaches.
  • You will provide marketing managers with ongoing analysis reports for marketing investments, actively monitoring, analysing, and reporting on the status of marketing initiatives, program ROI, customer acquisition, customer retention, and activity. Additionally, you will prepare and presents key marketing KPI insights and data on relevant marketing operations to the senior marketing management and executive marketing personnel. 

Collaboration: 

  • The position of the Marketing Operations Manager is also collaborative and, as such, the occupier of this position works closely with the sales department as well as the finance department in ensuring optimal exploitation of the marketing budget in achieving targeted sales and revenue outcomes.
  • The Marketing Operations Manager coordinates with market strategist in the creation and management of the marketing campaign process for the purpose of driving leads from both customers and prospective customers.
  • The Marketing Operations Manager will also coordinate with the marketing management and the Marketing Director in consultation and management of both offline and online marketing channels.

Role Requirements
Education: The Marketing Operations Manager will have a bachelor's degree in a business-related or technical field such as Marketing, Information Technology, Public Relations, Computer Science, Information Technology, Business Administration, Computer Science, or any other related field. The equivalent of this requirement in working experience is also acceptable.

Experience: A candidate for this position will have had at least 4 years working experience in a marketing capacity playing offline, digital, and analytical marketing roles. The candidate will demonstrate proficiency in the use of paid media tools such as Google AdWords, Twitter Ads, LinkedIn etc. They will also have experience working with website supporting tools, for example, Analytics, SEO tools, and Content Management Systems. A suitable candidate will demonstrate a deep interest in conducting quantitative analyses and forecasting program results. The candidate will also have proven and successful experience and expertise in CRM solutions and marketing automation. The Marketing Operations Manager will similarly have expertise in lead scoring, ROI, leading volume trends, forecasting, and SaaS experience.

Communication Skills: Good written and verbal communication skills are a must for this position. Being a highly interactive and cross-functional position, the effectiveness of both the marketing operations and collaborating departments will be highly dependent on the clear and concise conveyance of information and instructions by the Marketing Operations Manager. Additionally, the Marketing Operations Manager will regularly prepare program analysis reports, which will be presented to senior marketing management, collaborating personnel, Marketing Director. They must, therefore, be capable of conveying even the most complex concepts in simplified, easy to understand, and digestible terms. Ms Office/Platforms: The Marketing Operations Manager must be extremely proficient in Ms Word, PowerPoint, and Ms Excel, which will be necessary in the creation of visually and verbally engaging reports and presentations. They will also be proficient in Google Analytics, LinkedIn ads, Facebook ads, Twitter ads, and Google AdWords.

Analytical Skills: The Marketing Operations Manager must portray a high comfort level and thrive working with marketing automation tools. They must be a results-driven individual with a strong ability to conduct quantitative data analyses in order to determine ROI, forecasting, program effectiveness, and lead volume trends. A candidate for the position, therefore, has to be a metrics-focused marketer who has a deep interest and love for analysing and understanding data in order to inform marketing decisions.

Interpersonal Skills: The Marketing Operations Manager will be a creative and strategic thinker, have exceptional attention to detail, be highly organised, be highly methodical, be a strong team player, be able to multitask and handle multiple simultaneous projects, have exceptional problem skills, be self-motivated and proactive, and display composure under stress.

People Skills: A candidate for this position also has to possess exceptional people skills, making them an approachable and relatable individual, which will aid in the establishment of strong and meaningful relationships with others. This will aid in extensive cross-functional functions that the Marketing Operations Manager has to engage in, hence, enabling smooth execution of the position's functions.

Essential

  • BA/BSc or equivalent working experience.
  • 4+ years of experience with B2B digital marketing in technology, with a focus on demand generation and marketing automation.
  • 2+ years of experience in marketing automation.
  • Strong knowledge of marketing best practices in email, content integration, and lead nurturing.
  • Demonstrated ability to create forms, lead scoring, progressive profiling and reporting.
  • Strong analytical skills and ability to interpret data, identify trends, analyse program effectiveness and ROI.
  • Experience creating reports/dashboards/sales pipelines.
  • Adept at juggling many projects at once, working cross-functionally, while never losing sight of the core message and goal behind your work.
  • Strong analytical skills including the ability to assess ROI
  • Excellent communication and persuasive skills
  • Experience with analytics, measurement tools and platforms, e.g. Google Analytics, etc.
  • Experience with marketing automation software
  • Thrive in a fast-paced environment and excel at handling concurrent projects
  • Knowledge of building relationships with webmasters and generating relevant one-way links to target websites
  • Experience with web content management systems 


Soft Skills

  • Positive about change; flexible and adaptable to work effectively in our fast-paced environment
  • Strong team worker and contribute to our 'one team' culture – high levels of cooperation and communication
  • Energy, drive and resilience
  • Passionate about creating a customer service-based mentality, both internally and externally
  • Professional, enthusiastic and fun
  • Friendly, approachable and helpful
  • Honest, discreet, trustworthy
  • Proactive and able to work on own initiative
  • Commitment to personal development

We regret only successful applicants will be contacted.

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Ref: Job ID: 32577

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